“Join today for just $10 down and $10 a month!”
“Join the only gym in town with the Flux Capacitor 1955 Treadmill!”
“Join now and get the hardest workout of your life!”
As the air turns brisk and the daylight fades, many people move from outdoor activities to indoor activities. This means less walks for the dog and fewer bike rides to the store. It also means more mindless spin classes and over-crowded squat racks.
So how should someone go about selecting the gym that is best for them?
Is it the facility with the lowest price? Or the coolest new training gadget? Or the amazing cardio class that burns like a million calories?
All of those are reasons to factor into the decision making process, but they are secondary to the most important reason for joining a gym - the community.
It is easy to quit a gym.
It is hard to quit a community.
Finding the tribe of trainees that create a genuine connection and inspire putting forth a best effort, will motivate the entire group to train consistently and be more engaged in their training sessions.
Find a Tribe.
Do not settle for the place that offers some gimmicky introductory offer to join, or promises unbelievable results from a special tool or program. The bloom quickly fades from those roses. A true community of bench bros and sweat sisters will make it easy to commit to a healthy and active lifestyle long after the luster of the new shiny object wears off.